NBC Plays Defense Against Sling TV
Hmm. Let me ask you a question.
Why does the largest cable company in the U.S. decline to allow a small, start up-type streaming TV company to advertise on their broadcast networks? Maybe they’re a little bit scared of the competition?
NBC, owned by cable company Comcast, has decided to block new Sling TV advertisements from their owner-operated NBC stations. If your wondering, Sling TV ads are currently running on ABC, CBS and FOX networks, as well as those NBC networks that are individually owned.
What’s the FTR guy’s take on it? It’s one of two things:
- NBC just doesn’t value the paradigm shift that’s currently underway in the pay for content television model
- NBC views Sling TV as a competitive threat to their stronghold on the television marketplace
Either way, the brain trust over at NBC (or parent company Comcast) have a growing threat on their hands they’re failing to do anything about.
Sling TV’s Response
Roger Lynch, the CEO of Sling TV had a great response to NBC, including a peek at one of their newest (and funniest) commercials in their journey to #TakeBackTV campaign.
We’re long-time Sling TV fans and continue to believe it represents the future of television content distribution. JFK once said “Change is the law of life. And those who look only to the past or present are certain to miss the future.” The folks over at NBC may want to start thinking about the future of their Pay for TV business model.
Categorised in: Uncategorized